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The complete guide to help formulate and drive your CSR strategy

This 60-page report features the most in-depth Strategy & Management pieces written by our expert writers to give you;

  • The business case for being a sustainable company
  • Insight into how accountants can help value sustainability
  • The knowledge to sell CSR internally to both the marketers and Board members
  • Insight into how you can motivate and engage colleagues to push your CSR strategies
  • Tools to effectively manage any potential crises’
  • Examples of both good and bad sustainable practices

This report features business intelligence that will help to shape and drive your company’s sustainable strategy. It will also provide you with the necessary tools to sell the benefits of being sustainable to all internal stakeholders.

This report features;

  • An in-depth review of Unilever’s ‘Sustainable Living Plan’ and achievements to-date
  • Analysis of Toyota’s reputation crash
  • A guide on corporate responsibility benchmarks when calculating remuneration for top executives
  • Insight into the emergence and increasing importance of brand value leadership
  • A detailed feature on how companies are using accountants to help value sustainability
  • A critique of the big four international audit and consulting firms, and when to use them and when to seek more small, specialist advise
  • An overview of the questions investors ask and suggests how data generated for corporate responsibility reports can help answer them

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Some of the companies analysed within this report include:

  • Nike
  • ExxonMobil
  • ING
  • Alliance Boots
  • Unilever
  • Ikea
  • KPMG
  • Goldman Sachs
  • Toyota
  • BP
  • And many more…

The report has been written by Ethical Corporation’s extensive network of expert writers. Some of the writers include:

  • Eric Dezenhall - CEO of communications agency Dezenhall Resources.
  • David Grayson - Director of the Doughty centre for corporate responsibility at Cranfield School of Management
  • Dr Rory Sullivan - Author of ‘Valuing Corporate Responsibility: How Do Investors Really Use Corporate Responsibility Information?’ and Strategic Adviser for Ethix SRI Advisers
  • Tim Casserley - Founder of sustainable leadership and organisation consultancy Edge Equilibrium
  • Ray C Anderson – Was founder and chairman of floorings manufacturer Interface
  • Conrad Young - Chairman of Net Impact London Professional
  • Mallen Baker - writer, speaker and strategic advisor on corporate social responsibility and the Founding Director of Business Respect

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For further information, please contact

Hayley Weinberg
Ethical Corporation: Business Intelligence for Sustainability
+44(0) 20 7375 7238


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Smart Strategy for Sustainable Business
Smart Strategy for Sustainable Business Format: Electronic PDF
Pages: 61 pages
Price: £495 + VAT
Author: Ethical Corporation
Published: Oct 2011
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