Contributors
Paul Fox, Director of Corporate Communications
Procter and Gamble
Jamie Woolley
Head of Digital Communications
Greenpeace
Bronwyn Kunhardt
Managing Director
Polecat
David Babbs
Executive Director
38 Degrees
Joshua March
Founder and CEO
Conversocial
Jessica Clarke
Advocate Relationship Manager
MoxyVote
Sue Kwon
Director of Social Media
GAP
Linda Rutherford
Vice-President, PR
Southwest Airlines
Gary Sheffer
Vice-President, Corporate Communications
GE
Jack Serpa
Vice-President
Engage 121
Roger Hammond
Living Earth Foundation
Peer Reviewed By:
This is a good report; definitely a solid and worthwhile piece of work. There is an impressive list of interviewees, and the authors provide broad ranging and relevant citations.
Bill Tolany,
Head of promotional commerce,
Whole Foods Market
Head of promotional commerce,
Whole Foods Market