Contributors

Paul Fox, Director of Corporate Communications
Procter and Gamble

Jamie Woolley
Head of Digital Communications
Greenpeace

Bronwyn Kunhardt
Managing Director
Polecat

David Babbs
Executive Director
38 Degrees

Joshua March
Founder and CEO
Conversocial

Jessica Clarke
Advocate Relationship Manager
MoxyVote

Sue Kwon
Director of Social Media
GAP

Linda Rutherford
Vice-President, PR
Southwest Airlines

Gary Sheffer
Vice-President, Corporate Communications
GE

Jack Serpa
Vice-President
Engage 121

Roger Hammond
Living Earth Foundation
Peer Reviewed By:



Bill Tolany,
Head of promotional commerce,
Whole Foods Market
Head of promotional commerce,
Whole Foods Market