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Communications, Campaigns and Social Media How companies respond to consumers and activists in a crisis

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Communications, Campaigns and Social Media: How companies respond to consumers and activists in a crisis


  • Build your company's reputation - with detailed insight from social media and CSR experts you'll receive proven tools and methods to build a reputation that will enhance your credibility and trust in the industry
  • Create a strategy that works both now and in the future - With detailed reflections on social media and how it affects corporations plus insight into the critical issues that lie ahead, you can create the strategy that works for you now and in the future
  • Be prepared - you will receive detailed case studies of how companies have responded to social media trends, giving you the ‘do's and don'ts' for your company
  • Discover how to respond if a crisis hits - you'll receive insight into the many different strategies that both company's and NGOs use when using social media
  • Safeguard your share price by discovering strategic communication methods that will help identify potential threats and avoid crises from escalating
  • Save money and time - this document has taken months and a lot of £££s to research, meaning you don't have to.