Contents

  1. 1. Introduction
    1. 1.1 Where are we going?
    2. 1.2 Embedding - or unleashing?
    3. 1.3 Getting started with CR
    4. 1.4 How this report works
  2. Part A - Embedding activities
  3. 2. Identifying the issues
    1. 2.1 Identifying the Issues: Things to think about
    2. 2.2 Getting started
    3. 2.3 Box: SAP’s materiality process
  4. 3. Engaging with Stakeholders
    1. 3.1 Engaging with Stakeholders: Things to think about
    2. 3.2 Getting started
  5. 4. Making the Business Case
    1. 4.1 The Business Case: Things to think about
    2. 4.2 Getting started
  6. 5. Goals and Targets: What, When, How and Why
    1. 5.1 Goals and Targets: Things to think about
    2. 5.2 Getting started
    3. 5.3 Box: CCE targets
  7. 6. Your Road Map
    1. 6.1 Are we there yet?
    2. 6.2 Road Map: Things to think about
    3. 6.3 Getting started
  8. 7. Communicating CR
    1. 7.1 Communicating CR: Things to think about
    2. 7.2 Getting started
    3. 7.3 Sustainability reports: Prepare to be integrated
    4. 7.4 From corporate level to product level
  9. Part B: The case studies
  10. 8. Case Study: GE Ecomagination
  11. 9. Case Study: IBM Smarter Planet
  12. 10. Case Study: Marks and Spencer's Plan A
  13. 11. Case study: Petrobras
  14. 12. Case Study: Unilever Sustainable Living Plan
  15. Part C: Embedding CR in corporate functions
  16. 13. Embedding in Governance
    1. 13.1 What’s the difference between CR and governance?
    2. 13.2 Governance through communication
    3. 13.3 Boards take charge of CR
    4. 13.4 Governance actions checklist
  17. 14. Embedding in R&D
    1. 14.1 Drivers of sustainable innovation
    2. 14.2 Know your numbers
    3. 14.3 R&D Actions Checklist
  18. 15. Embedding in the value chain
    1. 15.1 Environmental credentials
    2. 15.2 Collaborate on social responsibility
    3. 15.3 Box: Help Wanted: Fair hiring framework for responsible business
    4. 15.4 Value chain actions checklist
  19. 16. Embedding CR in Human Resources
    1. 16.1 Sustainability of HR, and sustainability through HR
    2. 16.2 Extending your impact
    3. 16.3 HR practices checklist
  20. 17. Embedding CR in Internal Processes
    1. 17.1 From policies to processes
    2. 17.2 Box: Process basics
    3. 17.3 Challenges and obstacles
    4. 17.4 Internal processes actions checklist
  21. 18. Embedding CR in the Community
    1. 18.1 Good fences make good neighbors
    2. 18.2 Visible partnership
    3. 18.3 Communities actions checklist
  22. 19. Conclusions and recommendations
    1. 19.1 Champions are critical; cheerleaders even more so
    2. 19.2 Play with a full deck of cards
    3. 19.3 Don’t try to eat the elephant all at once
    4. 19.4 Share stories and skills
    5. 19.5 Avoid the complacency trap
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